best briefings

I ofcourse have had too little time to write lately, although my travels have again brought me many new insights and learnings I took inspiration from. A while back in a blog I applauded a briefing I'd highly appreciate receiving as a consultant: "make her say wow".

Here's another:

"Forget what there is, remember our corporate values and surprise me with your creativity."

If you need more than this - stay away from any communications job. And for the curious among you, the product that came out of this briefing was the newly designed Audi A4.